The impact of the economic climate on Disneyland Paris has been discussed repeatedly and variouschanges introduced during 2009 (e.g. the late opening of the pools at the Disney Hotels or the high frequency of various special discounts and offers in the resort’s shops) have been 
identified as effects of that. However, there is another development over the past summer that seems to be “inspired” by the economic situation and the guests desire to save money – a more “aggressive” advertisement of the various set menus offered in the table service restaurants of the Disney Village.
While available basically since the opening of the various restaurants the set menus frequently offer considerable savings compared to ordering a-la-carte – so perfect offerings in the current economic climate. While the menus underwent various changes over time and certainly have been adapted to help attract more guests as well, first of all the restaurants go to much further length to announce those special offers in what seems an increasingly competive market of 
restaurants eying in particular the guests of the Disney Hotels. Their top choice to advertise their offers? Posters / signs placed in “A-frames” on the main walkway of the Disney Village. It all started small with in particular the counter service New York Deli announcing its new and updated menu, but in the meantime all table service restaurants have joined the game. While on one hand cluttering the 
main walkway to some extent on the other hand it certainly helps first time guests who otherwise might miss these offers, that in some cases in particular for childrens’ menus bring the cost of a table service meal down to nearly the costs of fast food offerings.