Archive for July, 2009

Small Details Can Make the Difference

Thursday, July 2nd, 2009

An eye for details – that’s one of the basic requirements to create and plus the experience of guests at the Disney theme parks. Some of the details may only serving a decorative or atmospheric purpose while others are there to make the experience more believable. However, every so often small details are actually necessary to enhance the experience of guests and solve a real problem. Case in point a small detail added recently to the entrance door of the Salon Mickey, in which members of the Shareholders’ Club are treated to a small breakfast and VIP entrance into the Disneyland Park.

Since the Salon Mickey opened for Shareholders’ Club members they had to knock on the door or its windows to notify the cast member inside so that he could open the door (no secret knocking signal required, but presentation of the membership card). Not a very elegant way and also the cast member could easily miss the signal when it was busy or a member knocked to carefully. Now this spring a small detail was added to (hopefuly) solve this issue: an elegant door knocker fitting the victorian style of the building was added to the door. Another small detail to improve guest experience!

Deetailor’s Mission 09|03: Partytime Balloon

Wednesday, July 1st, 2009

Deetailor's Mission 09|03: Partytime Balloon

Changes for Annual Passports

Wednesday, July 1st, 2009

Annual PassportAs is is already usual the Disneyland Resort Paris released a new AP flyer / brochure in early Paris to reflect the new pricing in place from April 4 till November 9, 2009 – and also to update the design of the brochure from the 15th anniversary design to the “Mickey’s Magical Party” theme of 2010. But are there any further changes worth noting?

First of all: the design of the actual APs was updated as well to be in line with the balloon design used for “Mickey’s Magical Party”, but there were changes to the AP program as well. The AP Francilien (available to all guests, despite the reference to the locality) increased in price by 10 Euro to 99,00 Euro just as the most expensive one, the AP Dream from 179,00 to 189,00 Euro, while the AP Fantasy staid unchanged (at 129,00 Euro) – for both, adults and children. The central concept of each AP (granting access depending on the type of AP on 300, 335 respectively 365 days per year to both theme parks) staid the same as the central extra benefits granted to AP holders with very few, but note-worthy details. (more…)

Pages: Prev 1 2 3 4